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Developing A Compelling Marketing Narrative

Working with the Gaddie Pitch as a foundation, Rebecca will work with participants to enrich their pitch, lifting it from the written word into a resonant and persuasive spoken pitch that reflects the coach’s individuality, authenticity, and ability to meet potential clients in the places that are meaningful to them. Participants will be invited to connect their Gaddie Pitch to tools and techniques used in theatre and storytelling, which foster attention, relatability, and interest. The ultimate result is a pitch from the heart which compels potential clients to lean in and become invested in your coaching.
Rebecca is an actor and coach living and working in Canada. Her theatrical credits include classical and contemporary theatre performed throughout Canada, and her coaching career spans nearly 2 decades working with individuals in business across North America, including market leaders at Canada’s top financial institutions. She completed GCI Modules 101 through 103 in 2025.
Discuss Your Pathway
Have a 1 on 1 session with Rho Sandberg to discuss your coaching path.
ICF Pathways

Level 1 Pathway
Associate Certified Coach (ACC)
On completion of Modules 101 & 102, you will have met the ICF requirement of 60 coach specific training hours required for the ACC credential. You can elect to undertake Mentor-Coaching and the ACC Coaching Performance Assessment, with our Level 1 package.





Level 2 Pathway
Professional Certified Coach (PCC)
Alternatively many students prefer to continue their coaching studies with Module 103: Coaching Untapped Potential. Along with advanced theory and supervised practice this all-inclusive package incorporates Mentor-Coaching and the option to be examined at ACC or the higher PCC level.





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